Reduce your Facebook CPAs by 50% with Conversion API (CAPI). Everything you need to know.
If you’re not doing CAPI, you need to.
And if you’re not doing it right, you need to fix it.
We have seen as much as a 50% improvement in CPA/CAC when CAPI is implemented well.
We made Pickaxe analyze Game 6 of the NBA finals. I’m more hopeful about its basketball future than I am about the Nets.
We ran the NBA Finals through our insights engine to see if it could tell us what we missed.
Turns out it thinks defensive really does win championships.
This is how we ruined password sharing for you. (Sorry) But it can’t help Netflix’s stock price.
Careful analysis of usage patterns can help streamers differentiate between “legitimate” household usage and rampant “egregious” password sharing.
Are We Getting 2 Inches of Snow – or 20? And what it has to do with Data Analytics
Are we getting 2 inches of snow? or 20? The forecast model’s don’t agree on that point, and that disagreement is exactly why we’re such a fan of using an ensemble model learning approach (and a team A vs B approach).
I’m off today but our insights engine is still delivering news about your data (and this New Yorker cartoon explains how)
Our insights engine uses machine learning and data analysis to monitor your metrics and alert you when there’s good news or bad news.