Are we getting 2 inches of snow? or 20? The forecast model’s don’t agree on that point, and that disagreement is exactly why we’re such a fan of using an ensemble model learning approach (and a team A vs B approach).
Same Store Sales
Pickaxe’s AI-powered Insights are trained to look for what’s important, and automate analysis, which means faster path to better decisions with the lowest cost.
With Pickaxe you can answer all these questions and more.
Connect Data from In Store, On Site, and Partners. Seamlessly connect in store data with digital data, including all of your on site behavioral data, transaction data, social data, and paid media all in one place.
Understand Channel Performance. Quickly see which of your marketing efforts is bringing in the most valuable customers. Easily identify AOV, LTV, and ROI by promotion and channel.
Maximize Marketing Efficacy. See what campaigns and activities have low CPAs but deliver high LTV customers.
Brick & Mortar + Digital. Connect online campaigns to in store sales. Discover how door swings impact online purchases.
Maximize Revenue Predict consideration time to purchase, identify subscribers at risk of churning, learn what products and promotions will retain them.
Benchmarks & Baselines
Always have context.
See how every metric compares against benchmarks and baselines that are tailored for how you think about your business.
Connect Sales to Paid & Organic Social Media.
See how your social and paid media campaigns are impacting each other, and how they’re driving door swings, site visits, and sales across platforms.
Don't wait for insights.
Get timely updates when sales dip/jump in a category or at a store. See how your ad campaigns, audiences, and sites are performing in time to make business critical adjustments.
Queries so advanced, they can tell you the future.
Connect, Visualize, & Analyze
Easily collect data from all your sources, including your data lake.
Pickaxe supports hundreds of data sources, including GAM, Attribution, OMSs, Site Analytics, Video Analytics, Paid Media, Organic Social, and your own data from spreadsheets and databases, and many more.
Build beautiful dashboards that your company will love.