Custom made for Publishers & Marketers.
See how your
Page Analytics GAM Paid Media OMS Email Marketing Social Marketing Donations Subscriptions Engagement Retention Ad Revenue
data impacts
RPM Churn LTV CPA Engagement
Pickaxe’s AI-powered Insights are trained to look for what’s important, and automate analysis, which means faster path to better decisions with the lowest cost. With Pickaxe you can answer all these questions and more.
- Finally see RPM by anything. See Revenue and Ad Yield broken down by content type, ad slot, line items, channels, and marketplaces.
- Stop bleeding revenue. Anomaly Detection discovers if all of your ad units serve at the right fill rate.
- Reduce Churn. Know which content is driving the most user engagement across your properties, and where the biggest churn risks are.
- Increase LTV and reduce CPA. Discover which marketing channels bring you the highest value customers. How are Facebook, AMP, Twitter, and your email really performing.
- Maximize Video Ad Revenue by identifying which users should see autoplayed video ads and which ones should wait because they’re going to click anyway.
- Automate Analytics
Content performance and user engagement in context.
See which stories and content are driving the most engaged users on your sites and apps.
- Anomaly Detection
Get Yield alerts at the speed you need them.
See how your ad units, sites, and apps are performing in time to make business critical adjustments.
- KPI Summaries
Every metric analyzed automatically.
Get CRM, Social, Page Analytics, and Ad Performance in context organized the way your business thinks.
Queries so advanced, they can tell you the future.
Our Customer's Stories
Nexstar radically updated their data schema and collection with our help.
- We created a radical new data schema to unify data collection practices across hundreds of web sites and apps.
- We helped implement a new CDP, and strategize how to get the most out of their data.
Connect, Visualize, & Analyze
Easily collect data from all your sources, including your data lake.
Pickaxe supports hundreds of data sources, including GAM, Attribution, OMSs, Site Analytics, Video Analytics, Paid Media, Organic Social, and your own data from spreadsheets and databases, and many more.
Build beautiful dashboards that your company will love.
The smartest companies trust Pickaxe.
