Installs Transactions DAU/MAU Session Length Stickiness Social Ad Efficiency
Awareness LTV CPA ROI CPI Cohorts Engagement
Pickaxe’s AI-powered Insights are trained to look for what’s important, and automate analysis, which means faster path to better decisions with the lowest cost. With Pickaxe you can answer all these questions and more.
Connect Marketing to Engagement. Truly identify which marketing is bringing in the most valuable new gamers by going deeper into activity cohorts easier than ever before.
Understand Channel Performance. Quickly see how your acquisition efforts perform both on site and across partners like Steam, Epic, etc.
Don't rent customers. See what campaigns and activities deliver high LTV gamers.
Get more sticky. Understand what content really drives stickiness. Quickly identify how DAU, MAU, Stickiness, and ARPU are impacted by game play.
Maximize Revenue Predict consideration time to purchase, identify subscribers at risk of churning, learn what games and features will retain them.
Connect Paid & Organic media with Downloads and In-Game activity.
See how your social and paid media campaigns are impacting each other, and how they’re driving viewing in your apps and on syndication partners.
Connect Content to Retention.
See how titles from your catalog are performing on Twitch and YouTube and how that correlates with in-game activity.
Benchmarks & Baselines
Always have context.
See how every metric compares against benchmarks and baselines that are tailored for how you think about your business.
Queries so advanced, they can tell you the future.
Connect, Visualize, & Analyze
Easily collect data from all your sources, including your data lake.
Pickaxe supports hundreds of data sources, including GAM, Attribution, OMSs, Site Analytics, Video Analytics, Paid Media, Organic Social, and your own data from spreadsheets and databases, and many more.
Build beautiful dashboards that your company will love.