Pickaxe’s AI-powered Insights are trained to look for what’s important, and automate analysis, which means faster path to better decisions with the lowest cost.
- Optimize acquisition & retention. Know what content is the most valuable for your new and returning customers.
- Increase ROI. Never guess what paid media campaigns have low CPAs but aren't delivering high LTV.
- Reduce Churn. Identify which of your subscribers are most at risk of churning, and what content is most likely to retain them.
- Make decisions faster. Quickly evaluate your marketing and content offerings and make changes fast enough to have big impact on revenue and growth.
Finally connect your
Acquisition Free Trial Conversion Engagement Retention View Time Cohort Analysis Ad Efficiency
all in one place.
- Automate Analytics
Connect content to retention.
See which titles from your catalog are most efficiently driving users to keep watching and subscribing for longer.


- Paid Media & Social
Connect the dots between Paid Media, Social, & viewership.
See how your social and paid media campaigns are impacting each other, and how they’re driving viewing in your apps and on syndication partners.
- Rank and Compare
Every piece of content ranked.
See how every video, social post, article, etc are performing on any platform including your own apps, as well as syndication partners like Amazon, Roku Channels, and Apple + Channels, and others.

Queries so advanced, they can tell you the future.

Our Customer's Stories
Britbox is redefining growth, with help from Pickaxe.
- Linking data from Paid Media & Organic Social through to Consumption
- Program Management & Launch Support
- Connecting Analytics, Billing, and Attribution data across a half a dozen platforms and billing providers, multiple regions, and many ad networks.

Connect, Visualize, & Analyze
Easily collect data from all your sources, including your data lake.
Pickaxe supports hundreds of data sources, including Billing, Attribution, App Analytics, Site Analytics, Video Analytics, Syndication Partners, Paid Media, Organic Social, and your own data from spreadsheets and databases, and many more.
Build beautiful dashboards that your company will love.

The smartest companies trust Pickaxe.







